Hey, I'm

Rick Benetti

Designer Lead Product Designer Service Designer Product Manager

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About

Hello everyone!

Me and my wife smiling

I am an experienced Product Design working with Product Management through growth, led and management of designer teams and products, with previous experience at 🏦 Banking, 💼 Compliance, 🎓 Education, 📡 Telecomunication, ♻️ Recycle, 🚜 Insurance who like leads teams.

I like help other designers leading them and creating a better place to work together. Without forgot the product and challenges on mix developers, designers and business to get a best throughput out.

Profile

  • Real Name: Riccardo Benetti
  • Birth Date: January 30
  • Born in: Bolzano, Italy
  • Based at: Curitiba, PR, Brazil
  • Open to back to: North Europe

Product knowledge

  • Design Leadership
  • Product Management
  • DesignOps
  • Design System
  • Product Discovery
  • UX Design
  • UX Research
  • Service Design

Technology knowledge

  • HTML5
  • CSS3
  • Visual Studio Code
  • Whimsical
  • Figma/FigJam
  • Miro
  • Notion
  • Jira/Confluence
Hire Me Download my CV

28

Years working

30

Serviced companies

6

Consultancies

3360

Worked hours

best cases selected

My cases

Because of NDA I cannot share screens or results with each client case, but will my pleasure talk about.

DesignOps and Leadership

Design Ops and Leadership

Help on organization data, create content and help the COE to understand the UX Design needs and facilitate design sessions to teach others team mates.

New host admin panel

New host admin panel

More than a create a facelift, create a new Information Architecture for entire dashboard to help final users on controle their web hosting.

Growth users on credit card

Growth users on credit card

Deep discovery to understand what users needed and how to increase credit card partner sales through cognitive biases and hooks.

Recycle loop for a huge industrie

Recycle loop for a plastic industrie

Run a deep dive, guide a dev team and stakeholder expectatives to roll a POC inside a village with 3600 apartments for real.

Resume

Follow down I share my last experiences in those 28 years of design and consulting in digital products and services in Brazil.

Work Experience

Product Designer Manager

October 2024 - until now

Netrin Consultoria e Serviços em Tecnologia da Informação

  • Definition of Product Design and Management methods
  • Study for the design of a Design System base
  • Evaluation of improvements in the navigation flow of SafePartner (web desktop product for compliance)
  • Product Discovery and Prototyping for flows of:
    • Identity Validation
    • Background Check
    • Service Extract

Design System Specialist

January - June 2023

BRQ Digital Solutions

  • Successfully normalized and exported design tokens via JSON file
  • Organized and defined documentation standards
  • Created more than 50 components and documented Content within 5 months
  • Assisted in coding 80% of the design system within 2 months
  • Strategized and implemented the design system at KingHost through versioning and changelog

Design Leader

October 2022 - June 2023

BRQ Digital Solutions

  • Led design team, optimizing efficiency and skills of the team
  • Conducted design sessions, increasing internal knowledge and team performance
  • Implemented DesignOps for 199 designers, creating an organized and focused environment for all
  • Established portal and structured templates to improve tracking and performance of professionals

Senior Product Designer

June 2022 - January 2023

BRQ Digital Solutions

  • Created a new dashboard for Brazil's largest hosting company, Locaweb
  • Effectively optimized design system in Figma, including reviewing and creating new components
  • Implemented a strategy to reduce cognitive load for panel users
  • Successfully launched the new dashboard and generated backlog for future improvements

Education

Technology Degree

July 2006 - December 2008

Universidade Paulista - UNIP

Technolgy in Web Communication

Training

March 2024

Systematics

Design Tokens and Scalability

November 2023

DesignOps Lab

DesignOps and Strategy

June 2023

BTX Education

Design Leadership

June - December 2001

Faculdade Santa Marcelina

Bilingual degree, Expert in Multimedial Applications Online, Offline for Internet Site & CDRom Design

Follow me at LinkedIn

Services

What can I do for you?

Service Design

Improve the experience of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys.

UX Design

Through the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

DesignOps Consultancy

The optimization of design processes, people, and technologies to streamline product design and add business value.

Mentoring for designers

I offer mentoring for those who have been working in the field for at least 2 years or have doubts about how to progress in Design for Digital Products.

Sessions start on $30/hour

Choose one of topics to start:

  • Understand your career
  • Define your path
  • Talk about Future and Design
  • Talk about the market today
  • Talk about challenges
Send me an email